Vijay Kumar — Performance Marketing Specialist
Available for New Opportunities

Vijay Kumar

Performance Marketing Specialist  ·  Lead Generation  ·  B2B & B2C

0+
Years Total
Experience
0
Years Digital
Marketing
0
Years Sales
& Marketing
Full Time Work From Home Freelance
Meta & Instagram Ads Google Ads GA4 Analytics Lead Generation WordPress Canva ChatGPT & AI Tools Filmora
Kapashera, New Delhi  ·  vijaykumar.vsq@gmail.com
Vijay Kumar — Websites
My Work

Websites I've Built

4 Live Projects
Video Projects — Vijay Kumar
Video Projects

Work I've Produced

Performance marketing video campaigns created for B2B clients across manufacturing & services industries.

About — Vijay Kumar
About Me

The Person Behind the Campaigns

10+ years of hands-on experience — from selling insurance policies door to door, to running high-performance B2B digital campaigns for garment manufacturers.

👋 My Story

I started my career as an Insurance Adviser in Rewari, Haryana — building a personal client base of 100+ customers through referrals and local networking. That experience taught me one thing deeply: how real buyers think and decide.

For the last 5 years at ARA Style Hub, I've taken that sales mindset into digital marketing — running Google Ads, Meta Ads, and building landing pages that generate genuine B2B leads for garment businesses across India.

I don't just run ads — I understand what makes a buyer click, call, and convert.

10+
Years experience
5 yrs
Performance marketing
100+
Clients handled
B2B
Lead generation

Core Skills

📊 Google Ads 📱 Meta Ads 🎯 Lead Generation 🔁 Retargeting 🌐 WordPress 📄 Landing Pages 🤖 AI Tools 📈 B2B Marketing 🎨 Canva 💬 CRM & Follow-up

🏆 What Sets Me Apart

✅ Real sales background ✅ B2B buyer mindset ✅ ROI-focused campaigns ✅ Weekly CPL tracking ✅ Sales team alignment ✅ Multi-platform expertise
🗂️ Work Experience
Performance Marketing Specialist
Current · 5 Years
🏭 ARA Style Hub — Kapashera, New Delhi
June 2021 – Present
  • Plan and run Google Ads & Meta Ads campaigns to generate quality B2B leads — garment buyers, shop owners, distributors
  • Build and manage WordPress landing pages to capture leads — track cost per lead and improve results weekly
  • Manage Facebook, Instagram, and LinkedIn to build company online presence in the garment trade
  • Run retargeting campaigns for website visitors who did not fill the inquiry form
  • Work closely with sales team — share leads, take feedback, improve campaign targeting continuously
  • Use AI tools like ChatGPT, Canva, and Gemini to speed up content and creative work
Insurance Adviser
5 Years 5 Months
🛡️ VSQ Insurance & Financial Services — Rewari, Haryana
January 2016 – May 2021
  • Worked with Bharti AXA, New India Assurance, HDFC, ICICI Lombard, Acko, and Policybazaar
  • Built personal client base of 100+ customers through referrals and local networking
  • Advised clients on suitable general insurance plans based on their needs and budget
  • Consistently met monthly targets — recognized as top performer in the branch in 2016
  • Completed self-study in digital marketing — Google Ads, Meta Ads, and WordPress basics
🛠️ Tools & Platforms
✨ Open to Work

Let's Build Something Together

Looking for a performance marketer who brings real sales experience to every campaign? Let's talk.

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